Sunday 10 April 2011

Haider Ackermann


Haider Ackermann consistenly works to redefine the erogenous zones. Here is a perfect example how the decision to place importance on something (in this scenario, the side of the thigh)is enough to give it actual or real importance. By ascending the heirarchy of conciousness through simply being presented to the audience, the area's meaning becomes charged and magnified by the gaze and focus of the other

This taps into the difference between being shown something and seeing something. A good way to explain what I mean is to describe the way my mother taught the concept to her media students: she brought a girl to the front of the class and sat her on a stool. Then she set up a video camera that streamed her onto a screen.

If it was just a girl sitting on a stool it would not be significant. What is significant is the image: she has been chosen to be presented to you in this pose, with this lighting, in this situation. She is a representation of something, imbued with meaning. She is no longer a girl sitting on a stool.

Similarly, if the woman dressed in Ackermann was wearing nothing, or covered completely, there would be no significance, no erotic sensitivity attached to the thigh area. It is because the area has been framed by intent that it is so.

References:

img1 Fall/Winter '11 www.style.com

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